I really like this ad. I think it’s an incredibly simple way of conveying the idea that sprint allergy has the best coverage. By having two incredibly well established and talented actors over dramatizing the actions happening on sprints network, it shows that they think they are important. Something as small as sending a friend request is built up to be grand. The initial wide shot, shows James Earl Jones and Malcolm McDowell standing, wearing tuxedos. This also intensifies the idea that it is important, that the consumer is worth them dressing up for what would normally be considered award show attire. The decision to keep the backdrop as a plain black is interesting. Normally in these types of ads we see the stars of the ad showing off the product, here the actors are acting as if they were the product. This is another interesting take on Sprint. By the actors being a manifestation of the phone, they are hinting that Sprints phones are of the same caliber as the actors. This implication is not one that would be immediately apparent but after some deliberation as well as talking to several people on the matter we all came to a similar conclusion. As for the camera work, there is little to no camera work. Rather the director of the ad utilized quick edits in the film to make the ad move more. After Malcolm McDowell and James Earl Jones have their little facebook exchange, an announcer type voice comes in with the standard phone commercial background and plugging the different aspects that make this a superior product to other companies. The font used is incredibly sleek as well as the transitions for words being very quick and smooth. The addition of yellow as the background also is a nice change from the black backdrop in the previous shot.
My Adventures in the World of Photography and other things 